I love industrial design and here it is at its finest! The Artime Watch is quite genius.

The watch face is composed of a grid that pulses and moves in beat to the user’s rhythm. To tell the time, the watch moves the grid around to reveal the time as a digital reading. It would show the time in intervals, due to the user, instead of being open all the time.

It is your very own Transformer watch! I really hope they figure out a way to make this into the mass market. Excellent idea indeed…

Artime Watch concept by DESIGN BY 8

Via: @designboom